Why Teams Are Seeking SendGrid Alternatives

SendGrid (Twilio) is a powerful email API—but its product structure creates friction for modern marketing teams:

Key issue: SendGrid sells Email API and Marketing Campaigns as separate products. If you need both transactional AND marketing email, you're paying for two tools.
  • Fragmented products: Email API and Marketing Campaigns sold separately
  • No WhatsApp: Requires separate Twilio product for messaging
  • Developer-focused: Less accessible for marketing teams
  • Credit system: Every email counts even if deferred or spam-filtered
  • No CRM: Need separate CRM solution
The Bottom Line
All-in-one platform vs fragmented products

HiMail.ai combines email API capabilities, marketing campaigns, WhatsApp, and CRM in one subscription. No separate products to purchase or manage.

HiMail.ai vs SendGrid: Feature Comparison

Feature HiMail.ai Professional SendGrid Pro
Monthly Price
 $149/month $89.95/month
Email Sends
 25,000/month 100,000/month
WhatsApp Messages
 5,000/month Separate Twilio product
Marketing Campaigns
 Included Separate product
Marketing Automation
 Full workflows Basic (Marketing Campaigns)
CRM
 Included Not available
AI Personalization
 Advanced Not available
Dedicated IP
 Available 1 included

SendGrid Pricing Breakdown (2025)

Email API Plans

SendGrid Plan Price Email Limit
Free $0/month 100/day (60-day trial)
Essentials $19.95/month 50,000/month
Pro $89.95/month 100,000/month
Premier $1,000+/month Custom

SendGrid Add-on Costs

Extra Costs
  • Extra Dedicated IP: $30/month
  • 30-Day Activity Log: $10-$15/month
  • Email Testing (30 credits): $18/month
  • Email Testing (100 credits): $40/month
Separate Products Needed
  • Marketing Campaigns: Additional cost
  • WhatsApp: Twilio product
  • SMS: Twilio product
  • CRM: Third-party tool

Why Choose HiMail.ai Over SendGrid

1. One Platform, Everything Included

Email API, marketing campaigns, WhatsApp, and CRM in one subscription. SendGrid requires separate products for each capability.

2. Native WhatsApp Business API

5,000 WhatsApp messages included. With SendGrid, you'd need a separate Twilio product with separate billing.

3. Built for Marketers AND Developers

Visual campaign builder for marketers. API access for developers. SendGrid is primarily developer-focused.

4. AI Personalization

Intelligent content personalization and optimization built in. SendGrid doesn't offer AI personalization.

5. CRM Included

Native contact management and CRM. SendGrid has no CRM—you need a separate tool.

✓ HiMail.ai Strengths
  • All-in-one platform
  • WhatsApp included
  • Marketer-friendly
  • AI personalization
  • CRM included
✗ SendGrid Limitations
  • Fragmented products
  • No WhatsApp (Twilio separate)
  • Developer-focused
  • No AI features
  • No CRM

Who Should Consider Switching?

HiMail.ai is better if you:

  • Need both transactional and marketing email in one platform
  • Want WhatsApp marketing without separate Twilio billing
  • Have marketing team members who need visual tools
  • Want CRM integration without third-party tools

SendGrid may be better if you:

  • Only need high-volume transactional email (API-only)
  • Already have marketing tools and just need delivery infrastructure
  • Need very high email volumes (1M+/month)

Frequently Asked Questions

Does HiMail.ai have an email API like SendGrid?

Yes. HiMail.ai offers both API access for developers and visual tools for marketers. You can send programmatic emails via API while your marketing team uses the campaign builder.

How does HiMail.ai's deliverability compare to SendGrid?

HiMail.ai maintains high deliverability through SPF, DKIM, DMARC authentication, dedicated IP options, and proactive monitoring. We're designed for the same enterprise-grade delivery as SendGrid.

Can I migrate from SendGrid to HiMail.ai?

Yes. We provide migration assistance including domain verification transfer, template imports, and API endpoint updates. Most technical migrations complete within a few days.