Why Teams Are Switching from Wati

Wati is a popular WhatsApp Business API platform, especially in Asia. But businesses are discovering significant limitations as they scale:

  • 20% message markup: Wati charges up to 20% above Meta's official WhatsApp rates
  • Only 5 users per plan: Additional users cost $39-$89/month each
  • No email marketing: Need a separate tool for email campaigns
  • 5,000 chatbot session limit: Caps on automation usage
  • Pre-purchase credits: Must buy messaging credits upfront
The Bottom Line
All-in-one Email + WhatsApp at Wati's price

HiMail.ai gives you everything Wati offers for WhatsApp—plus full email marketing, unlimited users, and no message markup. One platform, one price, no hidden fees.

HiMail.ai vs Wati: Feature Comparison

Feature HiMail.ai Professional Wati Pro
Monthly Price
 $149/month $149/month
WhatsApp Messages
Monthly allocation
 5,000 included Pay per message + 20% markup
Email Marketing
Full email campaigns
 25,000/month Not available
Team Members
Users included
 Unlimited 5 users (extras: $89/user)
Chatbot Sessions
Automation conversations
 Unlimited 5,000/month limit
Message Markup
Above Meta's rates
 None (direct pricing) Up to 20% markup
CRM Integration
Contact management
 Native two-way sync Basic integration
AI Personalization
Content generation
 Advanced Basic (Knowbot)

Wati Pricing Breakdown (2025)

Understanding Wati's full cost structure reveals where HiMail.ai offers better value:

📊 Wati Plans
  • Growth: $59/mo (annual)
  • Pro: $119/mo (annual)
  • Business: $279/mo (annual)
  • India: ₹2,499-₹16,999/mo
Hidden Costs
  • 20% markup on all messages
  • Extra users: $39-$89 each
  • Pre-purchase credits required
  • Email marketing: separate tool

Real Cost Example

A team of 10 sending 10,000 WhatsApp messages/month:

Cost Item HiMail.ai Wati Pro
Base Plan $149/month $149/month
Extra Users (5 more) $0 $445/month
Message Markup $0 ~$50/month
Email Tool Included ~$50/month (separate)
Total Monthly Cost $149/month ~$694/month

Why Choose HiMail.ai Over Wati

1. No Message Markup

HiMail.ai charges Meta's official WhatsApp rates with no markup. Wati adds up to 20% on top of Meta's pricing—that adds up fast at scale.

2. Email Marketing Included

Full email automation, templates, and campaigns included. With Wati, you need a separate email tool like Mailchimp or Brevo.

3. Unlimited Team Members

Wati limits you to 5 users and charges $39-$89 for each additional user. HiMail.ai includes unlimited users on all paid plans.

4. Messages Included, Not Pre-Purchased

Your WhatsApp allocation is part of your subscription. No need to pre-purchase credits or manage balances.

5. Unified Platform

One inbox for email and WhatsApp. One automation builder. One contact database. One analytics dashboard.

✓ HiMail.ai Strengths
  • Email + WhatsApp unified
  • No message markup
  • Unlimited users
  • Messages included
  • Advanced AI personalization
✗ Wati Limitations
  • WhatsApp only (no email)
  • 20% message markup
  • 5 user limit
  • Pre-purchase credits
  • 5K chatbot session cap

Frequently Asked Questions

Can I migrate from Wati to HiMail.ai?

Yes. We provide free migration assistance including contact imports, template recreation, and chatbot setup. Most teams complete migration within a day.

Does HiMail.ai support WhatsApp chatbots?

Yes. HiMail.ai includes a visual chatbot builder for WhatsApp with unlimited sessions—no monthly caps like Wati's 5,000 session limit.

How does WhatsApp pricing work with HiMail.ai?

Your plan includes a monthly WhatsApp allocation (5,000 messages on Professional). We pass through Meta's official rates with zero markup for any overages.

Is HiMail.ai an official WhatsApp Business Solution Provider?

Yes. HiMail.ai is an official Meta Business Partner with direct WhatsApp Business API access—compliant, secure, and fully supported.