The WATI Gap: Where's the Email?

WATI has built a solid WhatsApp Business API platform. Team inbox, chatbots, integrations—it handles WhatsApp well. But modern marketing needs more than one channel.

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WATI Doesn't Do Email

WATI is WhatsApp-only. No email campaigns, no newsletters, no email automation. If you're using WATI, you need a completely separate email tool—meaning two platforms, two logins, two bills, and no unified customer view.

Why This Matters

Email is still essential. It's where you send receipts, monthly newsletters, detailed content, and professional communications. WhatsApp is great for immediate engagement, but email handles what WhatsApp can't:

  • Long-form content: Newsletters, product updates, educational content
  • Professional communications: Invoices, contracts, formal announcements
  • Universal reach: Everyone has email; not everyone uses WhatsApp
  • Searchable records: Email provides a permanent, searchable archive

One Platform, Both Channels

HiMail.ai was built from the ground up to combine WhatsApp and email marketing. Not as separate features bolted together, but as a unified communication platform.

WhatsApp + Email. One Platform.

Send the right message on the right channel at the right time.

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WhatsApp API
+
Email Marketing
$149

per month • both channels included

HiMail.ai vs WATI Feature Comparison

Here's how HiMail.ai compares to WATI across both WhatsApp and email capabilities.

Feature HiMail.ai WATI
WhatsApp Business API
Official API access
 Included Included
Email Marketing
Campaigns & automation
 Full featured Not available
Email Newsletters
Monthly/weekly sends
 Unlimited Not available
Cross-Channel Automation
Email + WhatsApp workflows
 Unified workflows WhatsApp only
Shared Team Inbox
Multi-agent support
 Both channels WhatsApp only
Chatbots
Automated responses
 Included Included
Unified Contact View
All interactions in one place
 Email + WhatsApp WhatsApp only
Free Trial
Days to test
 14 days 7 days
Conversation Markup
Over Meta pricing
 Transparent pricing Up to 20% markup

When You Need Both Channels

The best marketing strategies use multiple channels. Here's how businesses use WhatsApp and email together:

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Abandoned Cart Recovery

Send email first, follow up with WhatsApp for urgent recovery. 2-3x higher conversion than single channel.

WhatsApp follow-up
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Product Launches

Detailed email announcement with product info, plus instant WhatsApp for VIP early access.

VIP alerts
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Event Reminders

Email invitation with full details, WhatsApp reminder on the day. Never miss an attendee.

Day-of reminder
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Order Updates

Email confirmation with receipt, WhatsApp shipping updates for real-time tracking.

Live tracking
The Bottom Line
Don't Choose Between Channels

With WATI, you get excellent WhatsApp capabilities but need a separate tool for email. With HiMail.ai, you get both channels—unified contacts, cross-channel automation, and one platform to manage everything.

Why Switch from WATI to HiMail.ai?

1. Email Marketing Built In

Full email capabilities: drag-and-drop editor, templates, automation, A/B testing, analytics. No need for a separate Mailchimp or similar tool.

2. Cross-Channel Automation

Build workflows that span both channels. Start with email, escalate to WhatsApp. Or use WhatsApp for urgency and email for detail. One automation builder, both channels.

3. Unified Customer View

See all customer interactions—emails sent, WhatsApp conversations, engagement history—in one place. No switching between tools to understand your customer.

4. One Bill, One Login

Instead of paying for WATI ($59-169/month) plus an email tool ($20-100/month), pay one price for everything. Simpler to manage, easier to budget.

HiMail.ai Advantages
  • WhatsApp + Email in one platform
  • Cross-channel automation
  • Unified contact management
  • One login, one bill
  • 14-day free trial
  • Transparent pricing
WATI Limitations
  • No email marketing at all
  • WhatsApp-only automation
  • Need separate email tool
  • Fragmented customer data
  • 7-day trial only
  • Up to 20% conversation markup

Is HiMail.ai Right for You?

HiMail.ai is ideal if you:

  • Currently use WATI + a separate email tool: Consolidate into one platform
  • Want cross-channel marketing: Coordinate WhatsApp and email campaigns
  • Need unified customer data: See all interactions in one place
  • Send newsletters: Email is still the best channel for long-form content
  • Value simplicity: One platform is easier than two

WATI might work better if you:

  • Only need WhatsApp, no email at all
  • Already have email locked into another platform with complex automations
  • Need WATI's specific chatbot builder features
  • Have heavy WhatsApp-only use cases

Frequently Asked Questions

Is HiMail.ai's WhatsApp as good as WATI's?

HiMail.ai uses the same official WhatsApp Business API as WATI. You get template messaging, shared inbox, chatbots, and automation. The main difference is HiMail.ai adds full email marketing capabilities that WATI doesn't have.

Can I migrate from WATI to HiMail.ai?

Yes. You can transfer your WhatsApp Business number and import your contacts. Our support team helps with migration, and most businesses are up and running within a day.

What email features does HiMail.ai include?

Full email marketing: drag-and-drop email builder, templates, automation workflows, A/B testing, analytics and reporting, list management, segmentation, and unlimited email sends. Everything you'd expect from a dedicated email platform.

How does pricing compare?

WATI starts at $59/month (Growth plan) for WhatsApp only. Add a basic email tool like Mailchimp ($20-50/month), and you're at $79-109/month for separate tools. HiMail.ai Professional at $149/month includes both channels, unified, with more features.

Does HiMail.ai support WhatsApp chatbots?

Yes. HiMail.ai includes chatbot functionality for WhatsApp, including auto-replies, button-based flows, and AI-assisted responses. While WATI has more complex chatbot features, HiMail.ai covers most common use cases.